COMMERCIALS: Conversational, Warm and Friendly, All American, Confident, Genuine, Guy’s Guy, Natural, Real, Sincere, Smile, Pitch Man, Young Dad, Son, Husband, Boyish, Blue Collar, DJ, Fresh

NARRATION: Deep and Vibrant, Trustworthy, Honest, Savvy, Intimate, Matter of Fact, Hushed, and Golf Announcer

ANIMATION / COMEDY: Wry, Campy, Dry, Dumb, Dude, Folksy, Irreverent, Offbeat, Quirky, Sarcastic, Smart Ass, Stoner, Surfer, Wiseguy

VIDEO GAMES: Gruff, Cool, Slick, Strength, Pensive